AS CARIOCAS is part of Samaritaine’s summer theme “Bons baisers de la Samaritaine,” turning 9, Rue de la Monnaie into a postcard‑inspired destination filled with vacation ready brands, pop ups and sensory experiences.
Within this setting, the Brazilian label brings its sunny “borogodó” to a curated corner that sits right in the flow of the store’s seasonal storytelling. Where the pop up is and what’s around it The AS CARIOCAS pop up is located at 9, Rue de la Monnaie, 75001 Paris , the entrance used for
Samaritaine’s thematic spaces and temporary corners near Pont Neuf and the Seine . This address is at the heart of the “Bons baisers de la Samaritaine” route, where oversized display stands, postcards and summer collections guide visitors floor by floor.
Across the building, Samaritaine’s summer setup includes: Large postcard installations where visitors can write and send their own cards directly from the store. A selection of must have summer collections and travel pieces chosen to fit different holiday moods (city break, seaside, countryside).
Pop ups from beauty and fragrance houses such as Henry Jacques, D’ORSAY and Acqua di Parma , positioned as “fragrant breaks” during the visit. In this context, AS CARIOCAS sits alongside other resort and beach ready labels, adding a Brazilian accent to the mix.
What kind of experience to expect The overall “Bons baisers” concept is built around the idea of memories and holidays , treating the store like a travel journal where each floor is a different chapter…
