DUA™ by AB , the skincare line co created by Dua Lipa and Augustinus Bader Science , is now in Selfridges London with an exclusive pop up, marking a major retail milestone for the young brand.
Shoppers can discover the full three step routine in store and test the proprietary TFC5™ technology that powers all three products. DUA by AB at Selfridges The brand is staging its first ever pop up at Selfridges Oxford Street , running from 14–27 May , where visitors are invited to “step into the world of
DUA” and play with the formulas in person. In Dua’s own words, “my skincare routine happens to be right here – three step routine, non negotiables,” turning the Selfridges counter into the physical home of her daily ritual.
The activation includes: A test and play station where you can try the textures and see how they layer on your skin. Brand experts explaining the science behind TFC5™ and how it differs from Augustinus Bader’s original TFC8® .
Content friendly moments (including photo ops like free Polaroids) that encourage visitors to share their experience.
The TFC5 powered three step routine DUA by AB launched with a tightly edited three product routine designed for everyday use: Balancing Cream Cleanser – a creamy cleanser to remove impurities without stripping the skin. Supercharged Glow Complex – a serum treatment aimed at boosting radiance and supporting skin resilience…
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