EBY, a women's empowerment and tech apparel company specializing in seamless underwear, has raised $6 million in Series A funding. Co-founded by "Modern Family" star Sofía Vergara and entrepreneur Renata Black, the New York-based lingerie brand was established in 2018 to become the industry leader in seamless innerwear.
EBY , which stands for Empowered by You, utilizes patented flocking technology, also known as "no-slip-grip," for its seamless panties and bralettes. Known for its seamless, second-skin feel
panties, EBY has capitalized on a business model that blends comfort with purpose. The company's patented flocking technology ensures that its underwear stays in place, providing wearers with an unparalleled level of comfort without the inconvenience of panty lines or slippage.
Customers can purchase these products through a membership model or opt for a la carte selections, which adds flexibility to their buying experience. The investment round was led by Colt Ventures, a firm recognized for supporting high-potential, female-led companies . Managing Director Sundeep Agrawal M.D.
expressed enthusiasm for EBY's future, highlighting the company's blend of market potential and social mission.
Other notable investors in this round include Azure Capital, Robert DiRomualdo (Ulta Beauty’s chairman of the board), Ken Goldman (former CFO at Yahoo), and Duncan Niederauer (former CEO of the New York Stock Exchange)…
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