This week, Pacsun will be the first major brand in the fashion and retail space to accept bitcoin and other cryptocurrencies using leading blockchain payment provider, BitPay. Cryptocurrency is a seamless way for consumers to pay online and is a popular form of payment for those who grew up in the digital age.
Celebrity endorsements are pushing crypto adoption making it easy for those who have it to spend, and Pacsun is offering a new place for those with crypto to enjoy youth fashion. "With digital sales
doubling since last year, we understand the continued importance of creating an exceptional online shopping experience for our customers," said Brie Olson, President of Pacsun.
"It's incredible to pave the way for the fashion and retail industry, being the first to offer cryptocurrency payments through BitPay, and we anticipate many other companies following suit considering the ease it brings to the checkout process." "The Gen Z audience, our primary consumer, is very tech oriented, and we dedicate a lot of our efforts towards social media and ecommerce to align with their lifestyles and resonate with them on a more personal level," said Michael (Mike) Relich, Co-CEO at Pacsun.
"Seeing their increasing desire towards cryptocurrency, it was clear that we needed to adjust and offer BitPay as another payment option, to further instill their confidence in us as one of their go-to retailers that truly listens." "We are very excited that Pacsun has decided to adopt BitPay and add cryptocurrency as a form of payment," said Stephen Pair, Co-Founder and CEO of BitPay.
"As one of the first major apparel retailers to accept cryptocurrency, and a leading digital Gen Z fashion brand, Pacsun…
