CATRICE Cosmetics one of the industry's fastest growing mass cosmetics brands, is updating its retailer strategy in 2022 to ensure a more consumer-driven shopping experience.
Beginning January 1, CATRICE's range of cult favorite face, lip, eye, and skincare products will be available exclusively at CatriceCismetics.com and Amazon. This move will officially end their long-standing partnership with ULTA Beauty.
to ensure their shoppers can buy their favorite high-quality products at affordable price points, wherever they choose to shop the lineup.
The move to pivot into an exclusively DTC brand and focus all resources on the Amazon and CatriceCosmetics.com businesses will now allow for an extra curated shopping experience for their loyal fan-base.
Consumers can now expect MORE frequent launches, even better price points, unique deals and promotions, a loyalty program, wider, more inclusive shade ranges, as well as ample ways to get involved in the CATRICE Community.
"While we have valued our long-standing partnership with ULTA, we're excited to get back to our roots," said Jeffery Wagstaff, CEO of Cosnova Inc., "This new directive will allow us to deliver on more of what our consumers are asking for from the brand, and for that we are thrilled." Consumers can find all the CATRICE Cosmetics products they love on the brand's official Amazon store , as well as on CatriceCosmetics.com…
