As Ajmal Dubai accelerates its expansion into the United States, the heritage fragrance house is positioning its decades long expertise in oud as both a point of distinction and a gateway to a new generation of consumers.
With a vertically integrated model and plans for immersive retail, the brand is entering one of the world’s most competitive fragrance markets with a clear point of view. RetailBoss spoke with Abdulla Ajmal , Chief Executive Officer of Ajmal Perfumes, a third-generation leader who has been
instrumental in shaping the brand’s modern identity while preserving its seven-decade legacy in perfumery.
Having worked his way up through the family-owned business and led its global retail and distribution expansion, he is now steering Ajmal Perfumes into its next phase of growth, bringing its farm-to-fragrance approach and oud mastery to a broader international audience. RetailBoss: With a highly competitive U.S.
fragrance landscape, how does Ajmal plan to stand apart, particularly with its expertise in oud and rare raw materials? Abdulla Ajmal: The U.S. is an evolved market, but it is also a curious one. Consumers are no longer satisfied with just smelling good, they want a point of view.
At Ajmal Dubai, oud is not a note we use, it is our DNA. Being known as the King of Oud comes from decades of working with it at the source, understanding it, and shaping it with intent. As a third generation business, we carry forward a legacy built across the GCC while shaping a future as a global brand…
