Anne Klein is spotlighting the timeless power of real female friendship in its Fall/Winter 2025 campaign.
The iconic American fashion brand Anne Klein is making a powerful statement about female friendship and empowerment with their latest Fall/Winter 2025 campaign , reuniting supermodel best friends Candice Swanepoel and Joan Smalls for a stunning celebration of authentic connection.
highlight something refreshingly real: genuine friendship. The campaign features South African supermodel Candice Swanepo e l and Puerto Rican model Joan Smalls as they grace the streets of New York City , bringing their real-life bond to the forefront of the brand's messaging.
Jameel Spencer, Chief Marketing Officer, Fashion & Athletic Verticals at WHP Global, said: "For Fall Winter '25 , we wanted to tell a story about women celebrating women as it is deeply connected to the ethos of our brand.
Partnering with Joan and Candice again was the perfect opportunity to tell that story authentically, given their real-life affection for one another.
Both women exude strength, purpose, style, ambition, and beauty in a way that inspires women from all walks of life." Behind the Scenes: Creating Magic in NYC The campaign was beautifully captured by photographer Matt Easton and director JP Micallef , with styling by Sandy Armeni…