ANTA Sports has opened its latest ARENA flagship in Chengdu , China , and it's one of the most strategically loaded retail moves the sportswear giant has made in recent years.
Spanning 2,000+ square meters , the multi level space brings together several of the brand's sub brands under a single roof, including SV (Sneakerverse) , Champion , Women , and Kids . It's not just a store.
space? ANTA Group currently operates 8 distinct store formats , Arena , Palace SV (Sneakerverse) , Champion , Super Anta , ZERO Concept , Kids Linglong , and Campus Store , each with its own positioning, price ladder, and target audience.
The ARENA format sits at the very top of this hierarchy, designed to be experience led rather than purely transactional. For a brand that built its dominance on scale, this shift toward immersive retail is a significant gear change.
The Numbers Behind the Strategy ANTA Sports' most recent financials tell a story of a group thriving at the portfolio level, but with its core brand navigating a new phase. The group's total revenue reached a record RMB 80.22 billion in 2025 , up 13.3% year on year.
The ANTA main brand segment, however, grew at a comparatively modest 3.7% to RMB 34.75 billion , a sign that the core business is maturing even as the broader group accelerates. Operating profit margin for the group ticked up slightly to 23.8% , reflecting disciplined operations. But the pressure points are real…
