Anthropologie sees ‘tremendous success’ in swim, launches year-round collection
Anthropologie sees ‘tremendous success’ in swim, launches year-round collection
Anthropologie introduces new Celandine collection, an exclusive resort wear line designed for year-round vacation-ready styles. Named after the bright yellow flower that blossoms in warmth, Celandine
Anthropologie introduces new Celandine collection, an exclusive resort wear line designed for year-round vacation-ready styles. Named after the bright yellow flower that blossoms in warmth, Celandine offers a curated selection of dresses, coordinated sets, swimwear, cover-ups, accessories, skincare, and beauty products.
Designed in-house and available exclusively through Anthropologie, the swim collection features playful colors , vivid prints, and textures in breathable gauze and linen fabrics, catering to both
preppy and sensual sensibilities.
Holly Thrasher, Chief Merchandising Officer for Anthropologie Women's and Weddings , highlighted the company's success in the vacation and resort wear categories: "We've seen tremendous success in our vacation and resort wear categories, particularly in swim, which has shown double-digit growth year over year.
With travel on the rise, our customers are looking for pieces that help them look and feel great, no matter where they go.
Celandine fills this gap, providing a curated collection that brings both every day and getaway moments to life." This launch aligns with a notable increase in vacation-related searches on Anthropologie's website, which saw a 97% growth year over year…
Members-only article
Unlock the rest of this story
Join free to keep reading RetailBoss insights coverage, industry analysis, and market intelligence.
Full article access
Industry analysis
Free account
Free access. No credit card required. Your account is created after you verify your email.
Discussion
0 Comments
No comments yet.
Sign in to join the discussion.