Authentic Brands Group (ABG), the US private equity-backed company known for its ownership of brands such as Reebok and Ted Baker, has recently completed the acquisition of British heritage footwear brand Hunter.
The deal, valued at $125 million, marks another significant step in ABG's strategy to diversify its portfolio with brands originating from outside the United States. Hunter, a 160-year-old brand, has evolved from being a rubber boot manufacturer to a lifestyle brand offering a wide range of footwear,
outerwear, bags, and accessories designed for outdoor performance in both rural and urban environments. The acquisition of Hunter follows ABG's purchase of UK-based Ted Baker for $254 million in October last year.
Additionally, ABG partnered with British soccer star David Beckham to own and manage his business, DB Ventures, further expanding its international presence. The acquisition of Hunter is part of ABG 's "brand-building approach," which aims to drive the firm's strategy of diversifying its portfolio with non-US brands.
Following the deal, ABG plans to leverage its network of category experts and operating partners to accelerate the worldwide expansion of Hunter. The company also revealed plans to add additional brand partners to its portfolio, with announcements expected in the coming months.
To support the growth of Hunter, ABG has appointed product development and design organization Batra Group and Marc Fisher Footwear as the brand's core partners in key regions…
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