Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Global Expansion Fuels Build-A-Bear's Record-Breaking Year
Retail

Global Expansion Fuels Build-A-Bear’s Record-Breaking Year

Build-A-Bear Workshop capped off its fourth consecutive year of record financial performance, announcing robust fiscal 2024 results alongside a 10% increase in its quarterly dividend. The company’s strategic focus on global expansion, asset-light growth, and shareholder returns drove sustained momentum despite inflationary…

73% Gen Z adjust shopping habits due to retail prices, report
InsightsTrends

73% Gen Z adjust shopping habits due to retail prices, report

As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in US fashion, blending nostalgia, sustainability, and digital-first shopping habits to redefine industry norms. With an average annual apparel spend…