Tennis legend and entrepreneur Serena Williams has debuted her inaugural children’s clothing line, Serena Williams x Janie and Jack , a 35-piece spring collection celebrating family bonds and vibrant self-expression.
The limited-edition line, available since March 12, 2025, at Janie and Jack stores and online, marks Williams’ expansion into kids’ fashion after years of dressing her daughters, Olympia (7) and Adira (18 months), in the brand. "As a longtime fan of Janie and Jack, I'm thrilled to bring this
collection to life alongside my girls," said Serena Williams .
"I poured so much love into this collection and can't wait for families everywhere to experience it." Where Love Meets Style View this post on Instagram A post shared by Janie and Jack (@janieandjack) The Spring 2025 collection features resort-ready apparel, swimwear, and accessories designed for children up to age 12, with prices ranging from $18.50 to $175 .
Key pieces include: Mommy-and-me dresses in Serena’s signature pink, inspired by sunny getaways. A reimagined version of her iconic 1992 childhood tennis outfit , now in sunset ombré hues. Vacation-inspired prints , crochet separates, and playful accessories like a pink tennis ball-shaped bag.
Sizes from 6 months to 12 years , with extended sizes up to 16 available online. “Every piece is designed to celebrate family, style, and the special moments we share together,” Williams said in the launch announcement . Inspiration and Collaboration View this post on Instagram A post shared by Alexis Olympia Ohanian, Jr…
