Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

FashionLuxury

How to create a luxury retail experience?

In the world of luxury retail, creating an exceptional customer experience is paramount. Luxury brands understand that their customers expect nothing less than the best, and it is through delivering a truly luxurious retail experience that they can stand out…

Why is BNPL good for retailers?
FAQPayments

Why is BNPL good for retailers?

Buy Now, Pay Later (BNPL) financing has become increasingly popular among consumers and retailers alike. This payment method allows customers to purchase items and pay for them in smaller installments over a specified period, often with no interest or credit…

GlossaryStrategy

What is Retail Therapy?

In the hustle and bustle of modern life, where stress and emotional upheaval are often just around the corner, many have turned to a unique form of self-care known as retail therapy. This term encapsulates the act of shopping with…

Breadth vs. Depth
GlossaryStrategy

Breadth vs. Depth: What’s The Difference?

In today’s competitive retail landscape, companies face the challenge of determining the optimal breadth and depth of their product line strategy. This crucial decision can directly impact key retail metrics such as turn, weeks of inventory, and overall profitability. But…

Unlocking the Secrets of Retail Footfall
GlossaryStrategy

Unlocking the Secrets of Retail Footfall

Footfall, also known as People Counting or Traffic Counting, is a crucial metric for businesses and organizations with brick-and-mortar store locations. It measures the number of people entering a shop or shopping mall and provides valuable insights into customer behavior,…