Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Hyper-Personalization: 7 Examples of Retail Marketing
DTCEcommerce

Hyper-Personalization: 7 Examples of Retail Marketing

Hyperpersonalization is revolutionizing the retail industry by offering a more tailored and individualized shopping experience for customers. As technology continues to advance, particularly in the fields of artificial intelligence (AI) and machine learning, hyperpersonalization is becoming increasingly important for businesses…

EcommerceFashion

Mastering Omnichannel Retail Strategy In 2023

In today’s fast-paced retail landscape, mastering omni-channel retail is no longer just an ambition – it’s a necessity. According to recent research and reports, businesses that achieve a unified strategy across all channels are better able to reach and keep…

Retail

The Future of Cryptocurrency in the Retail Industry

The future of cryptocurrency in the retail industry appears promising, with an increasing number of US brands and retailers embracing crypto as a form of payment. As digital currencies gain traction among consumers, particularly millennials and Gen Zers, businesses are…

Chloé Introduces Digital ID Authentication System
FashionLuxury

Chloé Introduces Digital ID Authentication System

Chloé, a renowned French luxury brand, has introduced an innovative digital ID system with its Spring-Summer 2023 collection. This groundbreaking initiative, known as Chloé Vertical, aims to revolutionize the fashion resale industry by providing unparalleled transparency and access to the…

Footwear

Jennifer Lopez and Revolve Debut a Red Carpet-Ready Collection

Jennifer Lopez, the iconic pop culture figure and entrepreneur, has recently collaborated with the e-commerce retailer Revolve to launch an exclusive footwear collection in partnership with her own shoe line, JLO Jennifer Lopez. The collaboration, JLO Jennifer Lopez for Revolve,…