Contributor Profile

Jeanel Alvarado

RetailBoss Contributor

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing…

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About

About Jeanel Alvarado

Jeanel Alvarado is a marketer and retail strategist, leveraging 15+ years of cross-disciplinary expertise in retail, e-commerce, technology, consumer and shopping trends. She is the former Senior Managing Director of the School of Retailing at the University of Alberta. Jeanel’s insights appear in Nasdaq, Entrepreneur, Fortune, TIME, and the US Chamber of Commerce, among others, with recurring commentary on top retailers and brands for financial markets, consumer insights, shopping trends, tech Innovation, and the luxury sector.

Latest Stories

Articles by Jeanel Alvarado

Beauty

Hermès Beauty Expands Makeup Collection

Hermès, the renowned French luxury house, has been making significant strides in expanding its beauty product line. After witnessing a 15% increase in sales of beauty and perfume products last year, Hermès is now focusing on introducing new offerings to…

Technology

Snap Launches AR Tools To Help Small Retailers With AR Shopping

Snap, the social media giant behind Snapchat, has recently launched a new enterprise solution called ARES (AR Enterprise Services) to help retail businesses integrate augmented reality (AR) features into their own apps, websites, and physical locations. This innovative platform aims…

DTCFashion

Adidas, Beyoncé Officially End ‘Ivy Park’ Partnership

Ivy Park was initially launched in 2016 as a joint venture with Sir Philip Green of Topshop. When the partnership ended in 2018, Beyoncé’s Parkwood Entertainment acquired full ownership of the athleisure brand. In 2018, Beyoncé and Adidas joined forces to…

Beauty

The RealReal Exits Beauty Business

A luxury resale marketplace, The RealReal has decided to wind down its beauty business as it shifts focus towards its core luxury consignment operations. Amid economic uncertainty and increasing competition in the secondhand market, the company is reallocating resources from…

DTCRetail

Why DTC Brands Need Retail Partnerships To Secure VC Funding

In the ever-evolving world of direct-to-consumer (DTC) brands, securing funding can be a daunting task. However, partnerships with established retailers can provide a powerful solution. By leveraging the strengths of both parties, DTC brands can tap into a wider audience…

Retail

Super Bowl 2023: Rihanna’s Fenty was big marketing win

Rihanna’s Super Bowl Halftime Show proved to be a game-changer for her beauty brand, Fenty Beauty. The global popstar cleverly used the platform to showcase her makeup line, resulting in a significant boost in sales and brand awareness. In this…

Gen Z vs. Millennials: Their Spending Habits Differ
RetailTrends

Gen Z vs. Millennials: Their Spending Habits Differ

Zillennials, a micro-generation born between 1990 and 2000, are a unique blend of Millennials and Generation Z characteristics. They have a strong work ethic like Millennials but also desire a better work-life balance, similar to Generation Z. This group places…

Retail

Footlocker is closing 400 stores

Foot Locker, a leading athletic footwear retailer, has announced plans to close 400 stores by 2026. This decision comes as part of the company’s strategy to become more relevant to younger shoppers by relaunching its retail brands, introducing “experiential” new…

Retail

Fashion Retailer Scotch & Soda Seeks Bankruptcy Protection

Scotch & Soda, a Dutch fashion retail company known for its high-end casual clothing and accessories, has filed for bankruptcy for its Dutch operations. The Amsterdam-based company, owned by an affiliate of Sun Capital Partners, Inc., has faced serious cash…