BIRKENSTOCK has officially planted its first footprint in Switzerland , opening a new store on April 14, 2026, in Zurich's historic Old Town .
The store at Storchengasse 23 marks the brand's 30th own retail location in Europe , a milestone that signals just how deliberately BIRKENSTOCK is building its direct to consumer footprint across the continent.
Like the Country The 70 square meter space on Storchengasse, a cobblestone street in Zurich's protected Old Town was designed as a love letter to Switzerland itself. The front of the store evokes the country's vast alpine outdoors, while the back transitions into a more intimate, interior atmosphere.
Materials throughout were chosen to reflect Swiss craft traditions: end grain wood tiles, untreated rock, darkened wooden logs, and stone carpet sand flooring.
Pine wood shelves carry brand messages engraved using traditional wood carving techniques, a detail that ties the space back to the kind of handcraft BIRKENSTOCK has built its identity on.
Details With History One of the store's most distinctive design choices is its custom made bench, upholstered in a deep burgundy inspired by the red ox sign on the building's façade, a historically protected symbol that has graced the property since 1357 , dating to an era when such symbols guided visitors who couldn't read…
