Bloomingdale ’s has deepened its long running commitment to the Breast Cancer Research Foundation (BCRF) , joining partners in New York for a two day program that combined strategy, storytelling and record breaking fundraising.
From the Impact Collective to BCRF’s Hot Pink Party , the retailer highlighted how cause marketing and customer generosity can translate into tangible support for lifesaving research. Two days with the BCRF community Last week, Bloomingdale’s took part in BCRF’s Impact Collective ,
a forum that brings together corporate partners to explore how to build even greater impact through cause marketing . These sessions focus on thoughtful strategies: how to design programs that raise funds, engage employees, and keep breast cancer research front of mind for customers year after year.
The following day, the partnership moved from strategy to celebration at BCRF’s annual Hot Pink Party , one of the foundation’s most high profile fundraising events. For Bloomingdale’s, being present across both days underlined its role not just as a sponsor, but as a long term collaborator in BCRF’s mission.
Hot Pink Party raises more than 9 million dollars Held at The Glasshouse in Manhattan, this year’s Hot Pink Party raised more than 9 million dollars in support of BCRF’s global research program.
Hosted by Elizabeth Hurley , the evening brought together donors, survivors, scientists, advocates and brand partners for a program that blended fashion, philanthropy and heartfelt testimony. A highlight of the night was a special performance by Elton John , who dedicated his set to Leonard A…
