Burberry has brought a slice of British summer to the French Riviera , partnering with the iconic Hôtel Belles Rives in Cap d’Antibes to transform its historic beach club and terraces into a branded seaside retreat open through 30 September 2026 .
The takeover layers Burberry’s refreshed check and High Summer 2026 mood onto the hotel’s Art Deco glamour, creating a coastal escape where fashion, history and leisure meet. Burberry at Hôtel Belles Rives Located in Juan les Pins on the Cap d’Antibes ,
Hôtel Belles Rives occupies a special place in Riviera lore as the former home of F. Scott Fitzgerald and a long time haunt for writers, artists and jet set travelers.
For summer 2026, Burberry is taking over the hotel’s beach club, private jetty and terraces , infusing the property with its own visual language while respecting the original architecture.
The British house describes the project as a way to “Create a memorable summer getaway” that blends Burberry’s outdoor heritage with the Riviera’s bathing, boating and waterskiing culture.
It follows a series of travel and resort activations where the brand uses real destinations as temporary stages for its seasonal collections…
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