A new era for women's undergarment innovation has just arrived in stores nationwide. CAKES body , the $100 million brand recognized for revolutionizing women's undergarment solutions, has made its official brick-and-mortar debut at Ulta Beauty stores nationwide.
As of August 17 , shoppers across the United States can discover CAKES body's immensely popular " grippy " SKUs, including signature grippy Circles and grippy Triangle s in inclusive shades Honey, Caramel, and Cocoa, in more than 1,000 Ulta locations .
This first-of-its-kind retail launch marks a pivotal move for a brand that captured viral fame through digital channels, now making its transition to in-person retail even sweeter.
With a focus on comfort, innovation, and inclusivity, CAKES body continues to set new standards in the world of women's intimate apparel, building trust with customers nationwide.
From Viral Success to Retail Revolution The physical retail launch marks a major milestone for CAKES body , which first broke out as an online sensation after its appearance on Shark Tank and dominance on TikTok Shop.
CAKES products quickly became the #1 SKU in their category on TikTok Shop in 2024 , selling more than four million units to date. Reflecting on the journey, Casey Capuano-Sarai, co-founder of CAKES body, said , "Going into retail is not something we've taken lightly…
