Calvin Klein is turning its Spring 2026 denim push into a full reset, unveiling a new denim chapter fronted by Jung Kook of BTS in a global campaign that leans hard into 90s fits , movement and music driven visuals.
The launch rolls out worldwide from February 24, 2026 , across calvinklein.com , stores and high impact outdoor placements, with a clear goal of putting denim back at the center of the brand. A new denim manifesto The campaign is directed and photographed by Mert Alas , who builds a cinematic film
around Jung Kook moving through a series of immersive, city framed worlds. The narrative treats denim as personal uniform and performance costume at once, using choreography, closen up textures and pacing to show how the jeans look and move in everyday and elevated settings.
Fits, washes and key pieces At product level, Calvin Klein puts three hero denim shapes in focus: the 90s Straight , the Baggy , and updated takes on the Trucker jacket .
All arrive in elevated washes and mid rise, relaxed proportions, supported by logo tees and oversized bombers that frame denim as both base layer and statement. Jung Kook’s role and point of view This is Jung Kook’s third major Calvin Klein outing, but it’s framed as his most complete denim statement so far.
“I love Calvin Klein jeans because they’re designed to be lived in,” he said…
