Canada Goose and designer Feng Chen Wang , with artist Xu Zhen , debuted their first major “ phygital ” capsule and virtual showroom for the Canada Goose x Feng Chen Wang x Xu Zhen collection in Fall 2022 , with global AR and digital try-on updates continuing for subsequent launches through 2025 .
Customers can visit the digital showroom and see real and virtual designs created by the designer. They can try on jackets and other clothing items with high-quality and realistic displays through phygital exploration.
From Performance Luxury to Phygital Experience The collaboration, officially named Canada Goose x Feng Chen Wang , was developed to fuse Canada Goose’s performance luxury DNA with Feng’s boundary-pushing aesthetic and a strong dose of digital inclusion.
This special-edition collection includes the multifunctional Sense Blazer , which converts between vest and blazer, and the Roebuck Parka, which adapts for temperature and activity, as well as the first-ever collaborative Journey Boots. All are available for true-to-life AR try-on through the immersive digital showroom.
The collection features modular outerwear pieces , each engineered to allow customizable styling, layer transformations, and reversible elements.
Among highlights are the deconstructable Sense Blazer , the innovative Roebuck Parka , and collaborative footwear—each available for realistic virtual try-on via the immersive showroom…
