Case StudiesFashion
The Top 10 Luxury Scarf Brands (2026 Ranking)
This RB report presents a data-driven ranking of the top 10 women’s scarf brands for 2026, based on their performance and popularity throughout the preceding year,…
Archive
Category: Case Studies
RETAILBOSS editors cover in-depth case studies from various brands and retailers on topics including marketing strategy, e-commerce, social media, technology, brick-and-mortar and more. Scroll down to discover our case studies and check them out.
AnalysisBusiness
TJX Reports $15 Billion Quarter in Off-Price Retail While Macy’s Closes 150 Stores
Off-price retailers like TJX, Ross, and Burlington are outperforming traditional retail by rejecting predictable algorithms in favor of treasure-hunt shopping experiences. With 51.9% of apparel visits…
AnalysisCase Studies
Why Bobbi Brown Left Her Billion-Dollar Brand—And Started Over at 62
In 1995, Bobbi Brown sold her cosmetics company to Estée Lauder for $74.5 million. By 2012, it was a billion-dollar business. In 2016, she walked away…
AnalysisCase Studies
What Killed Ed Hardy? The $700M Brand Collapse Explained
Ed Hardy collapsed from $700 million in revenue to near worthlessness in under five years. The cause: uncontrolled licensing (70 sublicensees), poor celebrity associations (Jon Gosselin),…
Case StudiesFashion
From $1.5B Empire to Collapse: How Kanye West’s Yeezy Brand Lost Everything in 6 Months
In October 2022, a single partnership termination wiped out 87% of Yeezy's annual revenue, marking one of the most dramatic corporate implosions in fashion history.
Case StudiesInsights
80% of DTC Shoppers Expect Same-Day Delivery as an Option, Says Report
As the direct-to-consumer (DTC) movement enters a new phase of growth in 2025, expected to top $187 billion globally—fulfillment models are evolving faster than ever to…
Case StudiesLaw
Chanel wins trademark battle over JNANEL as EU says lookalikes won’t fly
Chanel’s successful move to block the “JNANEL” trademark application in the EU is a major signal to the retail industry about just how far luxury brands…
Case StudiesStrategy
Stringys Underwear Shark Tank Deal Update
Stringys was founded in March 2023 by best friends and business partners Olivia Karina and Elvira Troger. The idea was born out of their shared frustration…
BeautyCase Studies
TikTok Shop Lessons from P.Louise Cosmetic Retail Success
We’re witnessing a fundamental restructuring of retail power dynamics that will define commerce for the next decade. The most successful emerging brands aren’t just selling products…
Case StudiesFashion
Rent The Runway Business Model: Case Study
Rent the Runway has transformed the way we think about fashion and the sharing economy. The company was founded in 2009 by Jennifer Hyman and Jennifer…