Archive
Explore insights and strategies in the Retail Strategy category, focusing on e-commerce advancements, brick-and-mortar transformation, omni-channel integration, consumer behavior analysis, and sustainability initiatives.
In the evolving landscape of influencer marketing, brands often choose between various tiers of influencers to achieve their marketing objectives. Among these, nano influencers and micro…
The year 2025 marked a significant period of physical retail expansion in the United States, driven by both established international players and digitally native brands making…
For years, Repsly has been a go-to name in the world of retail execution. Its mobile app gave merchandisers and field sales reps a way to…
Short video platforms have changed how buyers notice products and brands. Retailers now rely on visual storytelling to attract attention within seconds. Movement, sound, and quick…
Short video platforms have reshaped how retailers connect with audiences and promote merchandise. Attention spans are shorter, competition is extreme, and visibility regularly comes to a…
Off-price retailers like TJX, Ross, and Burlington are outperforming traditional retail by rejecting predictable algorithms in favor of treasure-hunt shopping experiences. With 51.9% of apparel visits…
In 1995, Bobbi Brown sold her cosmetics company to Estée Lauder for $74.5 million. By 2012, it was a billion-dollar business. In 2016, she walked away…
Ed Hardy collapsed from $700 million in revenue to near worthlessness in under five years. The cause: uncontrolled licensing (70 sublicensees), poor celebrity associations (Jon Gosselin),…
Luxury resale is no longer a side hustle; it’s an economy. And few players have mastered its mechanics like Fashionphile. In an era when brand heritage meets…
Many entrepreneurs want to learn new skills, but long workdays make it difficult to sit through traditional courses. If you’re running a brand or startup, you…