Vestiaire Collective, the global leader in pre-loved luxury fashion, has unveiled a new dedicated space for men’s secondhand shopping — a milestone move that marks the platform’s largest category expansion to date.
The launch underscores the company’s growing investment in circular fashion and inclusivity, tapping into surging demand from male consumers who are increasingly viewing resale as both a sustainable and strategic way to engage with luxury. “ Menswear has become one of our fastest-growing segments,
reflecting a fundamental shift: men now intentionally participate in luxury resale, valuing exclusivity, accessibility at better prices, and investment potential. This launch reinforces our multi-category strategy to capture this market opportunity,” said CEO Maximilian Bittner .
Previously, male shoppers navigated a platform dominated by women’s products, but visitors can now seamlessly browse between men’s and women’s merchandise. Samina Virk , Global Chief Marketing Officer and U.K.
CEO , said , “ Now, anybody can go into their account and decide if they want to browse and discover men’s wear or women’s wear. ” Market Growth and Consumer Shift The men’s assortment on Vestiaire Collective expanded by 88% in three years, making it one of the platform’s rapidly growing segments.
One in five purchases is now made by men . Notably, 59% of male customers are Millennials or Gen Z , compared to 50% of women, highlighting a younger and increasingly influential demographic in secondhand luxury…
