Citizen is bringing Vera Wang into its watch business with a new global collection set to launch in spring 2027 , pairing the designer’s fashion authority with the brand’s long running Eco Drive technology.
The line will include 24 pieces across statement styles, ready to wear watches, and couture inspired designs for both women and men. The timing is deliberate. The collaboration arrives as Citizen marks 50 years of light powered watch innovation, giving the company a fashion led way to spotlight one of its core
technologies while widening its appeal in design conscious categories. A Fashion Move With Commercial Intent This is not being positioned as a one off designer drop. Citizen is using the partnership to support a broader push in women’s watches, which it calls one of the fastest growing segments in the global watch market.
Jeffrey Cohen , President of Citizen Watch America , said , “At Citizen , innovation has always been about more than technology – it's about how technology empowers design. Partnering with Vera Wang , one of the most iconic female designers, was a rare opportunity.
This wasn't a licensing relationship; we collaborated side by side. Vera chose Citizen intentionally, and the trust and respect between us allowed her vision of how women wear watches today to guide the process.
The result is a collection that resonates with our long time fans and a new generation of women seeking style, sophistication, and performance.” That quote does a lot of work for the brand…
