Condé Nast , the media house behind Vogue, GQ, and Vanity Fair , announced it will launch Vette —a next-generation creator shopping platform—targeting the $200 billion global creator economy and set to go live in early 2026 .
Vette empowers editors, influencers, and tastemakers to curate digital storefronts, enabling brands to drop-ship directly to consumers while Condé Nast handles checkout—offering a seamless alternative to high-friction affiliate links. Creator Commerce Gets a Marketplace Makeover Lisa Aiken,
Condé Nast’s SVP of commerce and Vogue’s executive fashion director, spearheads Vette’s launch as a strategic pivot away from traditional affiliate programs and toward direct creator-powered retail.
As she explains , affiliate is “high friction”; Vette aims to create “a new route to market” at a time when wholesale models are squeezed and direct-to-consumer (DTC) costs soar. Over the past 5 years , Condé Nast’s commerce revenues have grown about 200% , a testament to shifting consumer dynamics.
New Tools for Brands and Creators Vette will offer AI-driven merchandising and marketing tools, built-in inventory feeds, and dashboards to streamline the backend for small creator teams. Brands benefit from alternative distribution channels while creators can run e-commerce boutiques without inventory or operations staff.
“Our vision is to reshape how people shop by uniting trusted voices, top-tier global brands, and AI-powered creator tools into one seamless, content-driven marketplace platform,” says Lisa Aiken…
