VF Corporation has announced a major strategic move in the global apparel sector, striking a deal to sell the iconic Dickies brand to Bluestar Alliance LLC for $600 million in cash.
This transition marks a key milestone for both companies, building on Dickies’ centennial legacy and shaping the next chapter for one of America’s most recognized workwear brands.
portfolio to Bluestar Alliance , a brand management powerhouse known for its expansive reach and ability to reinvigorate classic labels. Notably, the $600 million sale price stands below the $800.7 million that VF Corp paid for Dickies in 2017 , reflecting the dynamic nature of brand valuations in the current market.
Dickies is available in 55 countries and has cemented its position as a household name across North America and globally, recognized for its blend of utility, durability, and streetwear influence.
With the deal expected to close by the end of 2025 , Dickies will join Bluestar’s roster of brands, which spans over 500 licensees and more than 500 brick-and-mortar stores worldwide.
Bluestar’s Vision: Style and Utility for a New Generation Bluestar Alliance CEO Joseph Gabbay enthusiastically commented on the acquisition, saying , “Since 1922 , Dickies® has provided hard-wearing, long-lasting and comfortable clothes, cementing its status as a storied brand in performance workwear…
