MAC Cosmetics has made a star-studded move in naming multiplatinum, Grammy-winning artist Doja Cat as its newest Global Ambassador .
The announcement, revealed on the red carpet at the 2025 MTV Video Music Awards , comes as Doja Cat’s dynamic persona and cult following position her to spark cultural and commercial excitement for the beauty giant.
it was a chocolate replica hand-crafted for the stunt. This playful marketing twist set the tone: Doja’s campaigns will revolve around MAC’s core values of fearless artistry, freedom of expression, and a love of bold, statement colors.
“I’ve been a MAC girl forever, and now I get to make my love official as the new MAC Global Brand Ambassador,” Doja Cat shared . “Make-up is my paint, my armour, my way of creating characters – and MAC has always stood for that kind of artistry and freedom.
We’re going to push it even further and make people see beauty in a whole new way… wearing a whole lot of Lady Danger along the way”. For Nicola Formichetti , M·A·C’s Global Creative Director, this move is exactly the disruption the beauty space needs. “Doja has a fearless energy that’s so authentically M·A·C,” he said .
Together, they’re not just selling lipsticks—they’re rewriting how beauty hits culture. Beyond the Campaign: The Power of Celebrity Influence Celebrity partnerships remain a major growth driver in the beauty world…
