eBay Expands Social Commerce Reach as Tise acquisition ushers in a $45 Million Investment and Gen Z Growth. eBay is stepping up its push into the social commerce space, announcing the acquisition of Oslo-based Tise , a rapidly growing marketplace for secondhand fashion and interiors.
The blockbuster deal — which follows eBay Ventures ' investment in Tise in 2022 — signals eBay’s intent to modernize its platform and appeal to the next generation of buyers and sellers. What Is Tise? Founded in 2014 , Tise has
become a leading player in social resale, catering to Gen Z and millennial users with a platform focused on making resale enjoyable and community-driven.
The app brings a social layer to secondhand shopping, allowing users to follow sellers, like and comment on listings, and get personalized product recommendations, all while supporting sustainability in fashion and interiors.
Tise’s focus on fun and inspiration aligns perfectly with younger shoppers’ values, and its interface encourages discovery and engagement, setting it apart from traditional peer-to-peer marketplaces. How the Acquisition Works eBay’s latest move sees it integrating Tise’s social-first features into its own global platform.
With the acquisition set to close by the end of the fourth quarter of 2025 , eBay expects a smooth transition subject to customary closing conditions. While the exact financial terms remain undisclosed, Tise has previously secured $45 million in funding…
