e.l.f. Cosmetics is fueling professional race car driver Katherine Legge's return to the Indianapolis 500 for their fourth season together, with the race scheduled for Sunday, May 24, 2026 . In a sport where women receive just 1% of all sport sponsorships and account for only 4% of drivers on tracks, e.l.f.
is bringing its eyes.lips.fuel. campaign to the largest single day sporting event in the world. Record-Breaking Partnership In 2023 , with e.l.f. by her side, Legge became the fastest woman to ever qualify for
the Indy 500 , posting a four lap qualifying average of 231.070 mph . This year, she's looking to make her fifth Indy 500 start after becoming just the ninth woman to qualify for the race in 2012 . Legge remains the only woman entered in this year's field and will compete in the No. 11 e.l.f. Cosmetics Chevrolet .
"Together with Katherine Legge, we’re fueling a movement for the next generation of dreamers," said Patrick O'Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty . "eyes.lips.fuel.
is a commitment to every eye, lip and face watching who needs to see that they belong on that track, behind that wheel, and in any arena they choose. We're democratizing access to sports by showing our community exactly what's possible when someone believes in you and fuels your journey." Fan Zone Activation e.l.f.
is creating a major presence in the Fan Zone with an activation inspired by the brand's Glow Reviver Lip Oil Stick…
