Estée Lauder Companies and Nykaa, one of India's leading omnichannel beauty and lifestyle retailers, have joined forces to launch Beauty & You India, a retail program aimed at supporting the next generation of Indian beauty entrepreneurs.
The initiative reflects ELC and Nykaa's commitment to positively impact the entire beauty ecosystem and fuel the growth of the Indian premium beauty segment by meeting the evolving needs and preferences of consumers. Launched in partnership with Nykaa, Beauty & You India was
created by ELC's New Incubation Ventures to discover, spotlight, and propel the next generation of Indian beauty brands.
The program aims to help founders, innovators, and creators grow their businesses holistically by identifying brand goals, achieving scale ambitions, and curating product portfolios that speak to a new generation of consumers in the Indian market.
Award recipients will benefit from access to ELC and Nykaa relationships and expertise across the beauty ecosystem in order to nurture emerging ideas that amplify Indian voices and address unmet needs in the categories of skincare, makeup, hair care, and fragrance.
Among other resources, Beauty & You India will provide award recipients with masterclasses, financial support, mentorship, awareness, and distribution support. The Estée Lauder Companies first entered the Indian market in 2005, and since then, the country has experienced rapid growth in the beauty industry…
