The Estée Lauder Companies and Jo Malone London are bringing AI into luxury fragrance with a new AI-powered Scent Advisor that turns online browsing into a guided consultation, using Google Cloud technology to translate everyday language into tailored scent recommendations.
The tool aims to make it easier for shoppers in the United States and the United Kingdom to choose perfume confidently without ever stepping into a store. Bridging the online fragrance gap The new Jo Malone London Scent Advisor is an AI-driven
digital experience designed to mirror the brand’s in-store consultations, mimicking the stylists’ conversation style, where fragrance stylists help shoppers navigate notes, moods, and occasions.
Now live on JoMalone.com in the US and UK , the advisor invites customers to describe what they are looking for in their own words, whether it is a scent for themselves or a gift.
Instead of relying on rigid questionnaires or filters, the chat builds on the brand’s olfactory expertise and consumer insights to suggest colognes that feel personal and intuitive.
In the background, the tool uses Google’s Gemini model and Google Cloud’s Vertex AI platform to interpret natural language, then map those responses to Jo Malone London ’s fragrance data attributes…
