The secondhand apparel market is officially mainstream, and Yaga , a rising star in Tallinn’s fashion tech ecosystem, just made a major statement.
The pre-Series A raise of €4 million , led by Specialist VC and supported by H&M Group Ventures , Trind Ventures , Startup Wise Guys , and a group of angel investors, puts Yaga firmly in the s p otlight as one of the largest sustainable fashion funding stories from Estonia this year.
Kotkas , Yaga is an online marketplace for buying and selling secondhand clothing, shoes, accessories, and fashion items. The platform now manages a digital catalog of over 3 million items across various categories, ensuring safe and efficient delivery through secure payment systems and trusted logistics partnerships.
“Second-hand fashion is no longer a niche – it’s becoming the first choice for millions of people who want both affordability and sustainability,” said Aune Aunapuu , CEO and Founder of Yaga . Breakout Funding and Strategic Partnership The new round brings Yaga’s total capital raised to €7.2 million since inception.
“With this funding, we will explore new expansion opportunities as we continue to build the sustainable fashion marketplace of the future,” said Aune Aunapuu .
Participants in this round include leading international investors such as Specialist VC , H&M Group Ventures , Trind Ventures , and Startup Wise Guys , emphasizing global retailers’ confidence in Yaga’s model…
