This fall, cult fashion innovator Everlane unveiled its first music-driven collaboration with Grammy-winning jazz-pop artist Laufey , marking a major step for the brand as it doubles down on culture-forward, purpose-driven partnerships.
The limited-edition capsule, launched both online and through an immersive Everland pop-up in SoHo, New York City , channels Laufey’s ethereal sound and whimsical world into a wear-everywhere collection, with proceeds supporting youth music education through The Laufey Foundation
. A Capsule Where Fashion Meets Melody The Everlane x The Laufey Foundation Collection features four hero pieces: a cropped sweatshirt, a full-zip hoodie, wide-leg sweatpants, and a box-cut tee.
Offered in a palette of muted pastels, such as Dusty Red , Bone , and Vintage Indigo , each style is adorned with Laufey’s handwritten signature embroidery and crafted at Los Angeles’ eco-conscious factory, SAITEX .
“I’ve been a fan of Everlane for years, so it’s an honor to be the face of their first talent-led campaign,” stated Laufey .
“It means a lot to have my work and face represent this new era for Everlane—one rooted in longevity and quality above all.” The garments, designed for layering and comfort, balance understated elegance with subtle, magical touches—mirroring the soft storytelling that has made Laufey a breakout star…
