pricing strategy adopted by retailers and retail chains which promises the consumer or customer to provide them their goods at a discounted price or relatively lower cost compared to the market continuously instead of giving for a specific period which can also be said as a sales event.

The Rationale behind EDLP Maximizing Sales with Consistently Low Prices In the everyday low pricing strategy, the stores set their products at a reasonable price and maintain the same price for a longer period.

It helps by simplifying the consumers’ decision-making as the consumer need not have to think about when the sale will be coming; instead, they can buy their products at a fair price anytime they want.

In addition, this helps the store focus on their products instead of on their marketing of the products that require a substantial amount of funds and time to provide significant advantages in the market…