FENDI has turned Rome into a live classroom for the future of luxury retail, hosting the FENDI Retail Seminar 2026 and bringing together more than 300 talents from around the world to align on how the Maison wants to serve clients tomorrow.
Set against the monumental Palazzo della Civiltà Italiana and other landmark locations in the Eternal City, the multi day programme blended heritage and experimentation in a way that mirrors FENDI’s own identity. Rome as the stage for retail’s next chapter Over the
past days, Rome effectively became the stage for the seminar, with sessions centered at Palazzo della Civiltà Italiana , FENDI’s striking headquarters in the EUR district, and extended into some of the city’s most emblematic spots.
The setting was intentional: participants were immersed in the Maison’s Roman roots, from architecture and archives to contemporary culture, while discussing how to translate that spirit into stores worldwide.
This backdrop underlined the balance FENDI wants to project in its retail vision: heritage and innovation , craftsmanship and contemporary elegance , all held together by a strong sense of place. Rome was not just the venue; it was part of the curriculum.
300 plus talents, one global retail community The seminar gathered over 300 retail talents from across FENDI’s global network, representing regions, roles and store formats…
