Fenty Beauty and Fenty Skin have joined forces with the New York Liberty , reigning champions of the WNBA , marking Fenty’s first-ever official sports sponsorship with a team and signaling a bold new era for the beauty and basketball industries.
The partnership sees Fenty Beauty and Fenty Skin become the official beauty partners of the New York Liberty for the 2025 WNBA season . Under the agreement , Fenty’s iconic branding features prominently on the Liberty’s pregame warm-up jackets, shooting shirts, and even
mascot Ellie the Elephant ’s uniform. Fans will also experience exclusive Fenty product discovery in-arena throughout the season. Rihanna , founder and CEO of Fenty, stated: “There is no energy and spirit like New York City’s ,” said Fenty founder and CEO Rihanna in a statement.
“The women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible.” In her interview with Allure , she reiterated , “I’ve always said that makeup is there to have fun with, to express yourself with.
It should be reflective of a vibe, of a moment, of a personality—whatever you want it to be.
I’m excited to see how these incredible women of the New York Liberty put their game faces on and am proud to have Fenty Beauty and Fenty Skin be a part of their story this season.” Inclusive, Empowering, and Bold—On and Off the Court The Liberty’s CEO, Keia Clarke, shares the excitement: “The New York Liberty is thrilled to team up with Fenty Beauty — a trailblazing brand that shares our values of championing women and celebrating individuality, authenticity and confidence,” said Keia Clarke, CEO of The New…
