Rent the Runway is undergoing a sweeping digital transformation in 2025 , harnessing AI to reshape fashion discovery, inventory management, and personalized service for its more than 170,000 active subscribers.
Led by Co-Founder and CEO Jennifer Hyman , the company’s strategy marries rapid product innovation with sharper business fundamentals, including a $100 million recapitalization plan , to solidify Rent the Runway’s role as the go-to platform for fashion subscription, rental, and resale. Personalized
Shopping Powered by AI Recent upgrades have positioned Rent the Runway at the forefront of personalized, AI-driven style curation. In August , the platform rolled out product features that recommend clothing based on each subscriber’s favorite designers, style preferences, and planned occasions.
“Recent product launches that enable personalized recommendations include features based on each customer’s favorite designers, styles and occasions…with relevant recommendations based on her preferences and interests to make picking easy,” explained Hyman during a company earnings call.
Looking ahead, Rent the Runway plans to use artificial intelligence to summarize member reviews and surface actionable fit insights—improving the browsing and selection process for every customer.
“Product improvements will focus on incorporating more personalized recommendations […] and using AI for review summaries and fit improvements to build a continuously improved product for our customers,” Hyman added…
