Fragrance house Free Yourself has launched on Scentbird, introducing a collection of unisex scents designed to inspire emotional well-being and personal growth. The brand is recognized for blending Positive Psychology with artisanal perfumery, creating sensory rituals that encourage presence and self-discovery.
The Brand’s Philosophy Free Yourself was founded to turn fragrance into a tool for flourishing. Co-founder Jeff Miller’s academic background at UPenn and the influence of Dr. Martin Seligman’s work in
Positive Psychology shape the brand’s mission. Each scent is crafted to nurture the soul and foster growth, inviting users to reconnect with themselves. The Elements Collection Crafted in Grasse, France, the signature scents—Air, Eau, Feu, and Terre—draw on the primal forces of nature.
Every box includes a Wordblock, a 300-word reflection intended to spark insight and renewal. AIR (Clarity, Awakening, Perspective): Notes of grapefruit, ginger, vetiver, solar notes, and amber. EAU (Calm, Emotional Flow, Softness): Notes of grapefruit, petitgrain, blackcurrant, gardenia, and aquatic notes.
FEU (Passion, Creativity, Activation): Notes of cinnamon, neroli, cedarwood atlas, leather, and vanilla. TERRE (Grounding, Mindfulness, Strength): Notes of saffron, davana, ylang ylang, woody amber, and opoponax.
Leadership Perspectives Bettina O’Neill, EVP Business Development & Merchandising at Scentbird, said, “We’re thrilled to welcome Free Yourself to the Scentbird platform! More than a fragrance brand, Free Yourself offers a sensory journey rooted in emotional well-being, presence, and personal growth…
