Gymshark , the British-founded activewear juggernaut, has made its highly anticipated U.S. wholesale debut in partnership with Dick’s Sporting Goods , launching exclusive branded spaces inside 12 Dick’s House of Sport stores nationwide.
The rollout marks a major strategic leap for Gymshark as it transitions from a pure direct-to-consumer model to multi-channel retail in one of the world’s largest sporting markets. From DTC Pioneer to U.S. Storefronts Gymshark began as a UK-based DTC brand in 2012 , building a
cult following through social media, ambassador programs, and its We Do Gym ethos. Having captured the attention of millions of fitness enthusiasts in the U.K. , the brand identified the U.S. as a critical next step for international growth.
Mitch Healey, Director of Retail and Wholesale for Gymshark North America , shared that the company sought a wholesale partner that was both iconic and capable of delivering an authentic Gymshark experience to its community.
He noted that Dick’s Sporting Goods was the perfect fit, with its impressive retail spaces and atmosphere that naturally reflects the Gymshark brand the moment customers walk in. This launch follows the October opening of Gymshark’s first permanent U.S.
retail store at Roosevelt Field Mall, New York , with a flagship in Manhattan planned for later this year. The Dick’s House of Sport Concept Dick’s Sporting Goods’ experiential House of Sport format integrates traditional retail with activity zones, turf fields, climbing walls, and community engagement…
