HAUS LABORATORIES, the color cosmetics company co-founded by Lady Gaga, and Klarna, a leading global retail bank, payments, and shopping service, have joined forces to launch a state-of-the-art creative studio in Los Angeles.
The Studio by Klarna x Haus Labs is designed as an incubator for emerging creators, influencers, and artists, reflecting both brands' commitment to fostering creativity and self-expression. Initially conceived as a space for content creation and creative experimentation for Lady Gaga, the
Haus of Gaga, and HAUS LABORATORIES teams, The Studio by Klarna x Haus Labs has evolved into a platform that supports the broader creative community.
The studio features a full sound stage, a 'Glam Room' for makeup prep and transformations, and the Klarna Smoooth Lounge, equipped with multiple interactive moments to enhance the content creation experience. A fragmented mirror theme throughout the space represents the myriad approaches to self-reflection and the beauty within.
In addition to being accessible to the greater Haus stable of creators, The Studio by Klarna x Haus Labs will serve a dual purpose, acting as a resource for up-and-coming creators through the Creator Collective by The Studio by Klarna x Haus Labs.
This joint mentorship program, launched by HAUS LABORATORIES and Klarna, will provide a cohort of emerging creators selected by Klarna, HAUS LABORATORIES, and Lady Gaga the opportunity to develop their network, brand, and content through mentorship from experts at HAUS LABORATORIES and a grant provided by Klarna to take their creative projects to the next level…
