On October 1st, Hermès opened a new store in the Aventura Mall, the largest mall in the state of Florida, located between Miami and Fort Lauderdale. The store expands Hermès’ presence in Florida with a space inspired by the unique coastal landscape. Robert B.
Chavez, Hermès USA President and C.E.O., comments: “We are excited to evolve and expand Hermès’ commitment to southern Florida. It’s an honor to be part of the Aventura Mall, a unique mall distinctive for its sophisticated blend of commerce and culture,
including world-class art installations.” The space fuses the coastal atmosphere of Miami Beach – alongside the colors of its sky, sand and water – with Hermès’ French spirit.
The house sought to soften the store’s angles with unexpected curves and sculpted spaces that recall Miami’s seaside atmosphere and the ocean’s ability to carve and mold land- scapes over time. The design of the store itself has been entrusted to RDAI, the Parisian architecture agency.
Customers enter the store through an undulating glass façade reminiscent of the waves of the sea and framed in metal in a warm shade of pink. Across the threshold, the floor echoes the shape of the façade in dense pink terrazzo that softens as one ventures further into the store.
The colorful silk collection for women and men greets customers upon their arrival, with Hermès’ signature scarves floating on three rounded wooden grids. Located near this section, is the leather and equestrian area…
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