Hermès, the Parisian house is delighted to unveil its newest destination, show- casing its 16 métiers spread across two floors within the mall in Xinjiekou.
Having opened its first store in Nanjing, Jiangsu province, in 2010, Hermès is strategically relocating and expanding in the Nanjing Deji Plaza , one of its 27 stores in mainland China, as a testament to Hermès’ confidence in the Chinese market.
on the lower level, followed by the men’s ready-to-wear, the perfume and beauty, and the fashion jewellery.
At the heart of the store, benefitting from natural light, the equestrian and leather collections lead to the staircase to the upper level, where visitors will discover the women’s ready-to-wear, as well as objects for the home, jewellery, and watches.
Imagined by Parisian architecture agency RDAI, the colour palette encapsulates the cultural resonance of Nanjing and is composed of two main shades: a light beige inspired from the tight cotton fabric called Nanjing and indigo blue as a nod to the Nankeen dyeing technique.
For the interior facades, the store front is enveloped with a glass surface, alternating transparencies and opacity linked by a slightly champagne coloured treatment of the glass. A cutting treatment between the two layers of glass recalls the Hermès ’ mosaic pattern…
