remix of "Guess." Fashion Collaboration : The event celebrated the opening of H&M's new Times Square store and featured Charli in custom H&M pieces inspired by the Holiday Collection. Star-Studded Afterparty : Following the concert, an exclusive afterparty was held at the iconic Hotel Chelsea, attended by various celebrities.

The concert marked the culmination of a global series of events by H&M aimed at revitalizing its brand image amid financial challenges. With disappointing profits and increasing competition, H&M has turned to innovative marketing strategies, including collaborations with influential artists like Charli XCX .

"Charli xcx is a special friend of H&M. Her spirt of innovation and inclusivity is exactly in step with our values.

We are so lucky that she has been a central part of this exciting tour, kicking off the events with a special performance in  London , and now wrapping things up with this already-legendary Times Square set ."  Ann-Sofie Johansson , H&M @timessquare.nyc Surprise!…