Ralph Lauren Unveils Ask Ralph, AI Stylist Chatbot
Ralph Lauren Unveils Ask Ralph, AI Stylist Chatbot
Ralph Lauren has once again set the stage for next-generation retail by introducing its newest AI-powered feature, Ask Ralph , a conversational shopping experience that offers
Ralph Lauren has once again set the stage for next-generation retail by introducing its newest AI-powered feature, Ask Ralph , a conversational shopping experience that offers personalized style guidance directly through the Ralph Lauren app for users in the United States .
Building on its storied history of innovation, Ask Ralph debuts as a seamless blending of cutting-edge AI technology and the brand’s timeless aesthetic, marking a significant step in the future of digital fashion commerce. A Pioneering
Partnership The launch of Ask Ralph continues a decades-long collaboration between Ralph Lauren and Microsoft .
Developed on the Azure OpenAI platform , the new feature uses advanced conversational AI technology and natural language processing to understand open-ended prompts, interpret contextual nuance, and deliver tailored recommendations—closely mirroring the experience of an in-store stylist.
The app empowers shoppers to request inspiration for any occasion or ask pointed style questions, with AI responding in a conversational format that is both effortless and inspiring.
Reimagining the Shopping Experience Ask Ralph is carefully designed to be as intuitive as speaking to a human sales associate at a Ralph Lauren boutique…
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