NewsRetail
NewsRetail

Inside Louis Vuitton’s mission to make the next generation of makers.

Inside Louis Vuitton’s mission to make the next generation of makers.

Louis Vuitton is using the European Artistic Crafts Days to spotlight something deeper than product: the transmission of its craft from one generation of artisans to

Table of Contents
  1. Louis Vuitton artisans on the road
  2. A collective effort with France’s craft institutions
  3. Inspiring the next generation of makers
  4. Craft as brand legacy

Louis Vuitton is using the European Artistic Crafts Days to spotlight something deeper than product: the transmission of its craft from one generation of artisans to the next.

By bringing artisans from six French workshops to  Lyon  and  Paris , the House turns its celebrated  savoir faire  into a live, shared experience for students, apprentices and the public.