Juliette Has a Gun has opened its first permanent mono brand counter in South Korea , located at Shinsegae Centum City in Busan , the world's largest department store.
The milestone marks a significant step in the French niche fragrance brand's expansion across Asia , bringing its full brand universe to one of the most prestigious and high footfall luxury retail destinations in the region.
Gun was born from a desire to create a fragrance house that defied the conventions of traditional perfumery. The name itself is a provocation, referencing Shakespeare's Juliet reimagined as a modern, fearless woman wielding her scent as her weapon of choice.
The brand has since built a devoted global following around a portfolio of distinctive, accessible luxury fragrances, with Not a Perfume among the most recognizable and celebrated in the niche fragrance world.
The Busan Opening The new counter at Shinsegae Centum City showcases Juliette Has a Gun's latest visual merchandising design, bringing the brand's universe to life in what the brand describes as a bold and immersive way.
The project was brought to life in partnership with CEO Co Ltd , a Korean retail and distribution partner, and represents the brand's first standalone permanent retail presence in the Korean market. The choice of Shinsegae Centum City is significant…
