Klaviyo and Shopify are expanding their integration with a sharper focus on international growth, giving merchants a more connected way to manage customer data, regional catalogs, and localized experiences across markets.
At the center of the update is Locale Aware Catalogs , a new capability that pulls translated content, regional pricing, currency, and market-specific URLs from Shopify Markets into Klaviyo’s CRM . The move addresses a common friction point for global brands. Localized product data often stays
trapped at the storefront level, forcing marketing teams to juggle separate catalogs or build manual fixes that can lead to regional pricing and merchandising errors.
How the Integration Works The new setup lets brands run one global store while still delivering local experiences across email, SMS, and customer engagement touchpoints.
Locale Aware Catalogs automatically syncs Shopify Markets data into Klaviyo , so shoppers can see the right language, the right price, the right currency, and the right storefront link based on where they are shopping. That data also flows into Klaviyo’s AI-powered tools, including Smart Translations and Personalized Send Time .
The result is a system that reduces manual catalog work while helping brands keep marketing and service experiences aligned with what customers actually see on the storefront. The Global Growth Pitch The timing reflects a broader shift in retail…
