Kohl’s And Sephora Announce Long-term Strategic Partnership
Kohl’s And Sephora Announce Long-term Strategic Partnership
Kohl’s and Sephora have joined forces for a long-term strategic partnership to create a new era of elevated Beauty at Kohl's, combining Kohl's expansive customer reach
Kohl’s and Sephora have joined forces for a long-term strategic partnership to create a new era of elevated Beauty at Kohl's, combining Kohl's expansive customer reach and omnichannel convenience with Sephora's prestige service, product selection and exceptional beauty experience.
'Sephora at Kohl's' will be a fully-immersive, premium beauty destination, designed within a 2,500 square foot space and prominently located at the front of the store. When the first 200 locations open in Fall 2021, the Kohls.com online
beauty selection will also convert to exclusively showcase an expanded assortment of Sephora's prestige product offerings.
The partnership will expand into at least 850 stores by 2023, offering an expansive footprint, a wide-reaching customer base and unmatched visibility for Sephora’s brand partners within the prestige environment in which they thrive.
“The Kohl's and Sephora partnership will bring a transformational, elevated beauty experience to Kohl's from the top global name in beauty,” said Michelle Gass, Kohl’s chief executive officer.
“This new collaboration is an excellent example of two customer-centric, purpose-driven companies leveraging each other’s strengths to make aspirational beauty far more accessible to millions of customers all across the country…
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