Kris Jenner 's long-anticipated collaboration with MAC Cosmetics has officially arrived, marking a new partnership between the ultra-famous ‘momager’ and one of the world’s leading makeup brands.
This week, Jenner made her campaign debut fronting MAC’s Studio Fix Foundation —specifically in shade NC20 —through a creative series of social media posts that have set the beauty world abuzz. Kris Jenner and MAC: A Viral Moment The collaboration’s social media rollout began on September 17 as MAC Cosmetics teased the
campaign on Instagram and TikTok with a video captioned: “This is a case for the FBI .” Jenner ’s involvement instantly garnered attention, blurring the line between marketing stunt and genuine celebrity outrage when a teaser image campaign was allegedly leaked ahead of schedule.
According to sources, the incident turned out to be a well-planned publicity drive, further elevating the visibility for both Kris Jenner and MAC Cosmetics .
The Message Behind "I Only Wear MAC" The campaign, titled “I Only Wear MAC” , spotlights Jenner alongside a diverse cast, each “dressed in nothing but MAC foundation.” Nicola Formichetti , Global Creative Director for MAC Cosmetics , shared , “With ‘I Only Wear MAC ’, I wanted to create images that were pure and timeless.
This cast represents the diversity of the MAC community, all dressed in nothing but MAC foundation.” Formichetti also added , “In a world that is very divided, MAC is going back to its roots – all ages, all races, all genders – all coming together in sweet harmony.” Studio Fix Foundations: A Classic Reimagined Jenner ’s campaign arrives on the heels of a major milestone for MAC —more than 30 years since Studio Fix was first…
